Bringing retail store online or creating an eCommerce store has become essential in this fast moving world. Every business needs promotion to get recognition and to reach the target audience. In this case, the booming eCommerce business that has heavy competition needs effective promotional tools for marketing their online store.
Creative ideas with clear marketing strategies will enable you to promote your eCommerce store easily. Promoting an eCommerce store is needed to increase visitors and gain sales rate.
1. Try and get a web address that makes sense
It’s worth spending some time thinking about your eCommerce website address (URL). Ideally it will be easy to remember, stand out from the crowd and communicate your message. It should be the same as your company name, or include it. Finding one that is suitable will probably take both time and a lot of investigation. Pretty much all obvious, good URLs have been taken.
2. Start with your existing marketing
Put your eCommerce website address on your existing brochures, advertising, business cards and company letterhead. Wherever you promote your company name, promote your web address as well.
3. Use email marketing
There are now many responsible companies offering information and services relating to email marketing. They can supply email lists, advice, and delivery technology. They will ensure that you comply with the law, for instance by only sending marketing emails to individuals that have opted in to receive them. With email marketing it is often useful to reward a response – for example by offering a discount for people that click through.
4. Set a Plan for Onsite SEO
Although your content strategy should focus on helping users and not search engines, your eCommerce SEO needs keywords to help the search engines identify you as a store that sells certain products.
5. Consider pay-per-click (PPC) marketing
Pay Per Click Marketing is extremely cheap if used properly. Run numerous campaigns, and test all of them until you find the ideal options.
6. Optimize for the Mobile World
This has nothing to do with creating an app or mobile site. Nowadays your customers crave mobile responsiveness. They don’t want to open a completely different mobile site to see a mobile-friendly interface.
Consider implementing a Responsive Interface (Mobile Friendly Website) so that your eCommerce website transforms for devices like tablets and smartphones.
7. Get customer feedback
Increasingly, prospects expect to see what other people thought of your products and service, so gather this information on your site. If this can be gathered by an independent third party, so much the better. Customers are rightly cynical and will be much more influenced if they believe you haven’t been able to fiddle with the results.
8. Always Stay Up to Date on Industry News and Trends
Industry news offers powerful content ideas for you to share with your customers. Some of this content may seem a little complicated for consumers, so it’s your job to break it down and make it easy to digest.
9. Push Your Customers to Make Product Reviews
Product reviews provide the quintessential social credibility, convincing other customers to buy products based on user feedback. How many times have you bought something online because of its ratings and reviews?
10. Don’t forget existing customers
Once you are up and running, remember that existing customers are your best customers. Make sure that you encourage them to return by making special offers and letting them know what you are doing at your store.
11. Be Social
It is better to move on with social media to promote your website or portal. It can get you connected with various business leads from various cities, states and countries very easily and effectively. Use a good Social Media Management (SMM) strategy to obtain new customers.
Use proper content with the appropriate hash tags to make your product or post reach the targeted audience. You can add a visual element like beautiful images and infographics to attract the audience. Add social sharing buttons in your website or portal. It may help you or an user to share the product page directly from the website.
12. Market offline
Offline promotion of eCommerce store exists in order to gain more loyal customers. Add the URL of your online store in the printed materials and shopping bags that you offer to the customers, ensure that your employees are aware of business purpose, join associations, keep sign boards, sponsor local events, offer promotional gifts to them and give flyers at the door steps representing online store.